This project focuses on creating an integrated strategy that combines Search Engine Optimization (SEO) and Social Media Marketing (SMM) to enhance online visibility and drive targeted traffic. The SEO component includes keyword research, on-page optimization, and backlink development to improve search rankings. Simultaneously, the SMM aspect involves crafting engaging content, managing social media profiles, and executing targeted ad campaigns to boost brand awareness. By aligning these efforts, this project aims to attract potential customers and convert them into loyal followers, delivering a comprehensive strategy report, content calendars, performance metrics, and actionable recommendations for ongoing success.
