Market Research and Strategic Recommendations for Glo

Overview

Glo’s business offerings within Nigeria's telecommunications market. It evaluates the current market landscape, Glo’s target audience, competitors, and emerging opportunities. The findings highlight Glo’s competitive pricing and network reach while identifying areas for improvement, including product visibility, SME-specific tools, and enhanced customer support. Strategic recommendations focus on leveraging these opportunities to strengthen Glo's market position.

Goal:

This research covers GLO's business segment, identifying growth opportunities and recommending strategic initiatives.

1. High operational costs for reliable connectivity.

2. Limited access to IoT and advanced digital tools.

3. Lack of tailored payment solutions for SMEs.

4. Challenges with implementation processes and support.

5. Limited integration of payment solutions tailored for SMEs.

Enhance Network Reliability

Enhanced Customer Support (AI Chatbots & Human Interaction)

Introduce Industry-Specific Solutions

Expand 5G Services

Develop Competitive Pricing Models