Market Research and Strategic Recommendations for Glo
Queen Onyebuchi-Akunne
Overview
Glo’s business offerings within Nigeria's telecommunications market. It evaluates the current market landscape, Glo’s target audience, competitors, and emerging opportunities. The findings highlight Glo’s competitive pricing and network reach while identifying areas for improvement, including product visibility, SME-specific tools, and enhanced customer support. Strategic recommendations focus on leveraging these opportunities to strengthen Glo's market position.
Goal:
This research covers GLO's business segment, identifying growth opportunities and recommending strategic initiatives.
Pain Points and Unmet Needs
1. High operational costs for reliable connectivity.
2. Limited access to IoT and advanced digital tools.
3. Lack of tailored payment solutions for SMEs.
4. Challenges with implementation processes and support.
5. Limited integration of payment solutions tailored for SMEs.
Recommendation
Enhance Network Reliability
Enhanced Customer Support (AI Chatbots & Human Interaction)
Introduce Industry-Specific Solutions
Expand 5G Services
Develop Competitive Pricing Models
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Posted May 19, 2025
i worked as a product manager, conducted market research for Glo, identifying growth opportunities and strategic initiatives.
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Glo
