What was the brand strategy:

Startups that have a vision but little resources are caught between two extremes:

— Survival

— Raising support for their vision

Both extremes glaze over the root issue startups struggle with:

Leadership

Obsidian Venture Studio partners with startups not only to aid in the founder's leadership but also in the startup's design, structured in the fast-moving technology industry.

What were the business objectives?

The objectives were:

1. 80% of startups successfully launched

2. 20% return on investment

The brand identity's goal is to draw a greater number of eyes to Obsidian's work while drawing attention to its unique leadership training.

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What is the brand's meaning?

"For a better and elevated human experience."