OBSIDIAN VENTURE STUDIO
Noah Wainwright
Brand Designer
Web Designer
Copywriter
Adobe Illustrator
Adobe Photoshop
Figma
What was the brand strategy:
Startups that have a vision but little resources are caught between two extremes:
— Survival
— Raising support for their vision
Both extremes glaze over the root issue startups struggle with:
Leadership
Obsidian Venture Studio partners with startups not only to aid in the founder's leadership but also in the startup's design, structured in the fast-moving technology industry.
What were the business objectives?
The objectives were:
1. 80% of startups successfully launched
2. 20% return on investment
The brand identity's goal is to draw a greater number of eyes to Obsidian's work while drawing attention to its unique leadership training.
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What is the brand's meaning?
"For a better and elevated human experience."
