Floræ - Fragrance Brand | Visual Identity and Packaging Design

Floræ is a fragrance brand that celebrates the purity of nature in every detail. Each perfume is crafted from 100% living plants, naturally distilled and the packaging reflects this philosophy: packaging and labels are carefully made from recycled paper, highlighting the brand’s commitment to sustainability and respect for the environment. The modern logo, with its distinctive “æ” ending, is inspired by distillation instruments and the natural processes that define the brand. It symbolizes the connection between botanical tradition and contemporary innovation, evoking the precision and delicacy of capturing the living essence of plants. The entire brand identity is designed to convey honesty, vitality and sensory richness, offering a complete experience that is elegant, conscious, and deeply connected to nature.