Fashion e-commerce website

📌 Overview

Rogue Fashion is an e-commerce brand that designs and sells premium adventure bags for modern explorers. With a mission to fuse utility with style, Rogue targets a new generation of nomads, creatives, and outdoor enthusiasts who demand gear that matches both their journeys and their aesthetics.

🎯 Problem

The adventure gear market is saturated with utilitarian products that prioritize function over form. Rogue saw an opportunity to stand apart by creating gear that is equally performance-driven and visually iconic, blending technical utility with modern fashion sensibilities.

✨ Solution

I designed a digital experience that reflects the spirit of Rogue: bold, durable, and inspiring.

Millennials and Gen Z (ages 18–35)

Digital nomads, creators, backpackers, and weekend warriors

Values: sustainability, aesthetic quality, performance gear, purpose-driven brands

Rise in lifestyle-overlapping gear (bags that fit both nature & city life)

Strong demand for transparent brands with authentic storytelling

Mobile-first shopping behavior

Key Features

Product Pages with specs

Story-Driven Sections like “Blogs & reviews” — featuring user-submitted travel stories tagged to motivate and convert customers.

Dynamic Ticker Banner A persistent scrolling banner at the top of the page announcing seasonal promos like "Summer Sale — 25% Off All Adventure Bags". It’s subtle yet effective:

Visual Language

Earthy, desaturated palette — grass, sand, rock, charcoal, terracotta

Grainy textures, handwritten accents, and interactive scroll animations

Typography: Bold serif titles paired with mono-style body text for a rugged/digital feel

Tagline: "Go Rogue. Come Back Changed."

Visuals feature real explorers, not models, in real locations

Tone of voice is confident, introspective, and a little rebellious

If you’re building a purpose-driven brand and want design that moves and generates revenue, let’s talk. Book a quick call → https://calendly.com/tijesuniobe/30min