Logo and Single Page Website Design
Henson Marin
Turning Email Strategy into Relationship-Driven Growth
Client: Inbox & Beyond
Industry: Email Marketing & Copywriting Services
Location: Global (Remote)
The Challenge
Inbox & Beyond had a strong philosophy—connect, inspire, convert—but their website needed to reflect that with the same clarity and emotional depth.
They needed a site that:
Showcased their ethical, story-driven approach
Explained what “storyselling” means in practical terms
Positioned them as strategic growth partners, not just writers
Encouraged discovery call bookings from purpose-driven brands
Branding
Our Approach
We created a site that feels like their emails: warm, direct, and designed to build trust over time.
Clear, Benefit-Led Hero
We led with this core message:
Connect. Inspire. Convert. Across every touchpoint.
The CTA—Book a Free Consult—is repeated throughout, always accessible.
Message Clarity Through Structure
We restructured content into digestible, high-impact sections:
Less is More — sharp focus on concise, powerful emails
Comprehensive Audit — to show the data-backed side of their work
Storyselling — reframed as a relationship-building tool, not just a style
More Than Just Email
To reflect the brand’s wider capabilities, we added service highlights:
Funnel and landing page copy
Website and social content
Course content support
Human-Centered Design
The “Our Process” section walks users through 3 simple steps—Discover, Connect, Deliver—using friendly, action-focused copy that reduces friction.
Real Results, Real Projects
We showed proof with featured client work from diverse industries—home improvement, agencies, digital products—demonstrating both versatility and impact.
The Outcome
A human-first website that reflects the voice of Inbox & Beyond
Clearer positioning as a strategic partner, not a freelancer
Increased discovery call bookings from aligned brands
Stronger storytelling that connects with purpose-driven founders
Website Design
Like this project
Posted Jul 23, 2025
We built a story-first website for Inbox & Beyond that drives calls, builds trust, and positions them as a partner for ethical, high-conversion copy projects.
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Timeline
Mar 26, 2024 - Jun 27, 2025
