If you are viewing my logo design packages, you might see the differences whether those packages include branding sheet or not.
Branding Sheet
Is a one page details about your logo branding that include the look of your primary logo, fonts used, theme color, patterns and many more. The content might differ from the packages that you pick.
If you pick Budget Package, there is NO branding sheet including. What you will get is a the logo design in JPEG format, PNG format (transparent background) and PDF fomat (printable) only.
This is an example of logo in jpeg format
This is an example of logo in PNG format
The use of PNG format is your logo will have transparent background, it is useful to use as watermark or printing on any labels.
Above is the example of files (or deliverables) that you will receive from our Budget Package, everything is related to the differences in the logo format. For smaller scale businesses or startups are advised to take this package.
Below is the example of a branding sheet included in the Deluxe Package
Official branding sheet for Lily Pastry
As you can see the Branding Sheet covers all the details about your logo such as logo breakdown, logo variations (submarks), color palette, typography (fonts used) and mockups!
Why is it important to have a branding sheet?
For a medium to big scale business or organization who envision their brand to survive for more than 5 years, there is higher chance that you will work with multiple designers. Hence, the use of this single page sheet is for you to share with other designers to understand your corporate identity in a glimpse.
Now by reading this post, I hope you can make up your mind which package suits your business plan.
