When I took on the branding project for Luke's coffee shop, my mission was to create a visual identity that truly captured the essence of the brand. Luke's is not just another coffee shop - it's a community hub where people of all ages and backgrounds come together to enjoy great coffee, share stories, and build connections. My goal was to design a brand identity that reflected Luke's unique personality and values, while also standing out in a crowded market.

Through a collaborative process with Luke's team, we developed a bold and modern brand identity that perfectly captured the essence of the brand. The distinctive colors and movement within the word mark, combined with the playful and edgy design elements, conveyed the warm and welcoming environment that Luke's is known for. By emphasizing community and togetherness, we were able to connect with the target audience of teens and young adults, and create a memorable brand identity that stands out in a crowded market.

The impact of the new brand identity was immediate and significant. Luke's has seen a significant increase in foot traffic and sales since the new branding was rolled out. Customers are drawn to the unique and playful design elements, and the sense of community that the brand identity conveys. The new visual identity has helped Luke's stand out in a crowded market, and has reinforced their position as a leader in the coffee industry. By emphasizing community and togetherness, we were able to create a brand identity that truly resonated with Luke's target audience, and helped them connect with their customers in a more meaningful way.