Built with Framer
Vaer — High End Fashion eCommerce Template in Framer
Marto Mads
With Vær, my goal was to build a premium eCommerce experience that feels modern, editorial, and conversion-optimized—similar to what high-end fashion brands use.
Every layout, interaction, and content block was designed to:
Highlight the products
Reduce friction during navigation
Build trust with the user
Increase add-to-cart intent
Work seamlessly for any fashion brand
In-Depth Case Study Content
1. eCommerce Research & Strategy
Before designing, I analyzed top-performing fashion brands like Acne Studios, Jacquemus, and The Row to understand what makes their online experiences feel premium.
From this research, I focused on:
Clean product-first layouts
Large editorial photography
Fewer distractions, more intention
Strong category hierarchy
Elegant micro-interactions
The strategy:
Create a template that blends minimalist luxury with functional, conversion-focused UX.
2. Designing a Premium Shopping Experience
The design process centered on clarity, strong structure, and a luxury feel:
Editorial hero with bold typography
Product grids with balanced spacing
Highlighted best-sellers section
Clean product cards with quick-scan info
Modern “Why Us” section to build trust
Conversion-centric footer and newsletter capture
The result is a store that feels high-end yet extremely easy to navigate.
3. Scalable eCommerce Architecture in Framer
For scalability and client usability, I developed Vær with:
CMS collections for products, categories, and featured items
A global design system (colors, type, spacing)
Consistent component naming for easy updates
Reusable modules across pages
Fully responsive design
Lightweight animations built for performance
This is the same structure I use for real client eCommerce projects to ensure long-term maintainability.
4. Product Detail Experience
The product page is built for clarity and persuasion:
Large product gallery
Clean price & details block
Clear CTA placement
“Why shop with us” benefits
Recommended products (fully CMS-based)
Every section supports conversion without overwhelming the user.
5. Performance & UX Refinement
To reach marketplace-level quality, I refined:
Breakpoints
Typographic scales
Interaction timing
Loading behavior
Content hierarchy
Mobile cart flow
Navigation logic
This level of polish is exactly what clients expect when hiring for custom Framer eCommerce design.
Results
A fully responsive, scalable fashion eCommerce template
Built with a real brand experience in mind
Developed using Framer Commerce best practices
A premium store that clients can adapt instantly
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Posted Nov 27, 2025
A refined, conversion-driven eCommerce template built in Framer, designed for fashion brands looking for a premium shopping experience.
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