Built with Framer
WearFlash — Cycling Apparel Brand Ecommerce Website
Marto Mads
The client needed a website that could highlight their cycling products with strong visuals, communicate their brand identity, and give customers a frictionless buying experience.
They also needed an e-commerce setup that was easy to manage, scalable, and compatible with Shopify’s ecosystem.
The result is a clean and performance-driven online store with:
A modern visual identity
High-quality product presentation
A fast and intuitive shopping flow
Full Shopify sync through Framer Commerce
Design & UX Approach
1. Brand Identity & Visual Direction
Cycling apparel has a strong aesthetic culture, so I built the design around:
Clean, bold typography
Large product imagery
Strong spacing and visual rhythm
Minimalist color palette aligned with sportwear/lifestyle brands
The design feels premium, athletic, and modern — perfect for a performance-driven brand.
2. Product-First Shopping Experience
Every part of the layout was designed to keep the customer focused on the product:
High-contrast hero section highlighting categories
Clean product grids with consistent spacing
Clear sizing + variant selectors
Lightweight micro-interactions for a premium feel
Focused cart & checkout flow
Mobile-optimized design (critical for e-commerce)
The aim: help customers find the right gear and complete their purchase fast.
Shopify Integration with Framer Commerce
I used Framer Commerce, the official plugin for connecting Framer websites to Shopify, to build the entire e-commerce functionality.
What I implemented:
Automatic product sync from Shopify (title, price, images, inventory, variants)
Dynamic product pages powered by Shopify data
Variant selectors (sizes, colors, fits)
Real-time stock updates
Shopify-native cart, checkout, and order processing
Collections & category pages mapped directly from Shopify
Scalable CMS-like structure inside Framer
This setup gives the client the best of both worlds:
🟦 Framer for the design, animations, layout, and UX
🟩 Shopify for inventory, payments, and back-office operations
Value Delivered to the Client
1. Smooth Day-to-Day Management
The client can update products, change prices, add new collections, and manage orders entirely from Shopify.
No need to touch Framer for catalog changes.
2. A Premium Front-End Experience
The website feels custom-made, fast, and brand-driven — not like a generic Shopify theme.
3. Scalability
As the brand grows, new collections, categories, and product types can be added instantly.
4. Trust, Clarity & Conversion
The UI is clean, intuitive, and optimized to push the user toward a confident purchase.
Why This Project Matters for My Clients
Flash demonstrates my ability to deliver real e-commerce solutions:
Professional front-end design
Fast development workflow in Framer
Real Shopify integration using Framer Commerce
Clean and scalable architecture
Conversion-driven UX decisions
Reliable communication and execution
This is the kind of system brands need when launching or modernizing their online store.
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Posted Nov 27, 2025
A modern, conversion-focused cycling apparel store built in Framer and fully integrated with Shopify using Framer Commerce.
