Festy Prints is a brand dedicated to bringing joy to every celebration through festive apparel and accessories. The project involved crafting a cohesive brand identity that resonates with celebration enthusiasts who appreciate simplicity in design. My role encompassed logo creation, brand identity development, and website design, ensuring every touchpoint reflects the brand's joyful essence. The challenge was to establish a distinctive identity, and the solution was a harmonious design system that seamlessly ties together visual elements, delivering a vibrant yet minimalistic identity tailored for Festy Prints' celebratory audience.