#GREENIER is an integrated sustainability

#GREENIER is an integrated sustainability campaign - a full case study taking one brand problem from research to creative execution. The challenge: brand is globally known, but not perceived as natural or sustainable, with low social engagement and a market where buying cosmetics online still isn't the norm.

The work starts with original market analysis - audience data, purchase drivers, perception research, and turns it into a campaign idea with attitude: a manifesto in three words (recycle, repurpose, respect). Strategy, creative concepts, KPIs, and budget, all in one narrative.

The 33-page deck is also the point. I design presentations the way editors design magazines - every slide argued, structured, and built to be understood in seconds by the people making decisions.