Sleep & Trip is a

Sleep & Trip is a travel storytelling and publishing brand for people who want more from travel than a checklist of attractions. It isn't a travel agency, it doesn't sell flights, hotels, or packages. It's a travel companion that curates how a city should feel.

I'm building the brand from the ground up: positioning, pillars, voice, visual identity, and the product ecosystem, starting with premium digital city guides and expanding toward journals, planners, editorial content, and bespoke experiences.

The first product is already designed: the Paris Storybook, a 50-page guide structured as a narrative journey rather than a list. The brand is currently in development - the website is in progress, with launch ahead. What you see here is the strategy and design work shaping it.