My brief was to research and write a blog post on the subject of microplastics for a water company that was looking to learn more about the effects of plastic water bottles.

My research process had to be accurate and up to date. I had to ensure that the sources I was obtaining were trustworthy. Once the research was done, I aimed to make the copy snappy, digestible and persuasive.

The result? Described as a "great SEO tool", the blog effectively underlined how microplastics harm our ecosystems and overall health.