22 Days Nutrition: Shopify Redesign — 20% Sales Boost
FastForwardweb Agency
Client: 22 Days Nutrition — plant-based meal delivery and nutrition brand (co-founded by Beyoncé's trainer Marco Borges)
Challenge: The Shopify store wasn't converting at the level the brand deserved. The UX felt dated, page speeds were slow, and the product pages didn't communicate the value of the meal plans clearly enough to drive purchases.
What we built:
Full Shopify theme redesign with a fresh, health-forward visual identity
Redesigned product pages with benefit-driven layout and social proof
Performance optimization (code cleanup, image compression, lazy loading)
Improved mobile experience for on-the-go health-conscious shoppers
Streamlined subscription and meal plan selection flow
Results:
20% boost in online sales post-launch
Stronger customer engagement and repeat purchases
Faster, smoother shopping experience across all devices
Tech stack: Shopify, JavaScript, Figma
Timeline: May 2024
Live site: https://22daysnutrition.com/
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Posted Jul 7, 2025
Revamped 22daysnutrition on Shopify—improved UX, performance, and design—resulting in a 20% boost in online sales and customer engagement.
