FunSquare: Shopify Store with Custom Product Builder

Client: FunSquare — Australian e-commerce brand selling personalized children's products and gifts

Challenge: The brand needed more than a standard Shopify store. Customers wanted to customize products (colors, text, images) before purchasing, but the existing setup had no real-time customization tool. The site also needed SEO and performance improvements to compete in the Australian market.

Custom product customization tool allowing real-time personalization (text, colors, images)

Full Shopify store design with a playful, family-friendly aesthetic

SEO-friendly architecture (structured data, optimized URLs, meta tags)

Performance optimization for fast load times on mobile

Intuitive UX flow from product browsing → customization → checkout

Customers can now build personalized products directly on-site

Improved SEO visibility in the Australian market

Faster page loads and smoother mobile experience

Tech stack: Shopify, JavaScript, Figma

Timeline: June 2023 – June 2024

Live site: https://funsquare.com.au/