Nextrition is a pet food company that was launching a new kind of dog food in the United States called 'cold-pressed' dog food which was meant to compete with dry kibble companies.

This category of dog food has very little search volume and is widely unknown to consumers in the United States. The domain and brand were also brand new with no backlinks or existing content.

We were tasked with creating awareness and increasing both traffic and revenue from search engines.

Keyword Research - Identified most profitable products and estimated number of links needed to improve rankings. Created a content strategy to own 'cold pressed dog food' and food-related terms to create topical authority

On-Page SEO - We improved the user experience of the main menu, added collection pages, SCHEMA to pages, META tags and internal linking structure

Content Strategy - Planned out a 4 post per month strategy. The content created was versioned out into social posts.

Off-Page / Backlinks - built high-quality links to specific pages and posts to elevate the rank of the main keyword and number of keywords the site ranked for.

We worked with Nextrition from March of 2022 to March of 2024 for a total of 24 months.

Took site from 0 to 4,500 visits per month from search engines

Increased organic revenue by 50% YOY, each year

Grew site from 0 ranking keywords (first two pages) to 1,026

Grew site from 0 1-3 rankings to 52

Acquired 234 quality backlinks