The Great Northern Festival | Branding & Marketing Collateral

The Great Northern Festival, an annual 10-day winter celebration across Minneapolis and Saint Paul, sought to enhance its 2024/2025 event branding to reflect its mission of inspiring conversations, fostering community, and celebrating the unique climate and culture of the region. Under the direction of Marketing Manager Brianna Low, the festival required a cohesive suite of marketing materials, including event branding, billboards, printed materials, and maps, to effectively engage attendees and promote the festival's diverse programming. They engaged RNR Studio to develop a comprehensive visual identity and collateral that would encapsulate the festival's spirit and facilitate a memorable attendee experience.

RNR Studio implemented a holistic strategy to create a unified and engaging visual identity for The Great Northern Festival's 2024/2025 events.​

We developed a distinctive and cohesive brand identity that encapsulates the festival's celebration of winter, art, and community. This included designing logos, color schemes, and typography that resonate with the festival's themes and appeal to a broad audience.​

To maximize visibility and attract attendees, we designed eye-catching billboards strategically placed across key locations in Minneapolis and Saint Paul. These designs highlighted marquee events and conveyed the festival's vibrant atmosphere.​

Understanding the importance of on-site navigation and information dissemination, we created comprehensive printed materials, including event programs, flyers, and detailed maps. These materials were designed for clarity and ease of use, enhancing the attendee experience by facilitating seamless navigation through the festival's diverse venues and events.​

Beyond physical materials, we developed a suite of digital assets for use across social media and online platforms, ensuring a consistent and engaging presence that extended the festival's reach and engagement.​