Parhelia | Website Redesign & UX Strategy

The Challenge Parhelia Biosciences, a pioneer in spatial biology automation, needed a comprehensive website overhaul. Their existing site was outdated, lacked clarity, and didn't effectively communicate their mission or showcase their innovative products. The Challenge was to create a modern, use-friendly platform that would resonate with both scientific and commercial audiences, reflecting the companys cutting-edge technology and commitment to democratizing spatial biology. Our Approach  Strategic discovery meets intuitive execution. We audit, refine, and systematize to create digital experiences that grow with your vision.Retry Content Audit Conducted a thorough content audit to identify outdated information and areas lacking clarity. Mission-Driven Architecture Developed a new site architecture emphasizing Parhelia's mission, product offerings, and scientific contributions. Modern User Experience Designed a clean, modern interface with intuitive navigation, incorporating visual elements that reflect the company's technological focus. Scalable Content Management Migrated existing content to a new CMS, ensuring ease of updates and scalability for future growth.