Caren Campbell MD | Shopify Migration & E-commerce Optimization

The Challenge  Dr. Caren Campbell, a dermatologist-led skincare brand, had oudgrown its Squarespaces site, which limited functionality, SEO optimization, and scalability. They partnered with RNR Studio to migrate to Shopify, with the goal of improving site performance, enhancing UX, and driving growth through a robust e-Commerce foundation. Our Approach New Brand-Aligned Design We designed a sleek, modern Shopify storefront that aligns with Dr. Campbell's premium medical aesthetic brand. The site architecture was built around intuitive navigation and ease of discovery - helping patients and consumers browse skincare products and information effortlessly. Full Migration & System Setup We migrated all inventory, content, and customer data from the previous platform to Shopify - ensuring a smooth transition with no data loss. This included custom configurations for product types, bundling, and fulfillment workflows. Client Training & Operational Enablement We provided in-depth, hands-on training to Dr. Campbell and her team, empowering them to manage inventory, orders, and content updates autonomously. Documentation and custom tutorials were delivered to support long-term ease of use. E-Commerce & SEO Strategy From launch, we implemented foundational SEO best practices - metadata, product descriptions, redirects, alt tags, and structured schema - giving the site a strong organic footing. E-commerce strategy and platform settings were optimized for immediate transaction success.