Client: HolyMoly Perfume Product: Lime & Woody Fragrance Role: Creative Direction · Video Production · Video Editing · Color Grading

A short cinematic product film created to visually communicate the fresh, citrusy, and woody character of HolyMoly's fragrance.

Unlike a visual product, fragrance can't be experienced directly through video. The challenge was to translate the perfume's fresh lime and woody character into visual cues that the audience could immediately understand.

I built the visual direction around the fragrance's key characteristics, using ingredients, textures, movement, and color to suggest the scent rather than simply showing the bottle.

Developed the visual concept and product sequence

Selected and prepared supporting props

Directed the product shoot and lighting

Captured ingredient and texture details

Used pacing and visual transitions to build the sensory experience

Finished with color grading to reinforce the fresh and woody mood

The goal was to make the audience see the freshness before they even smell it.

A cinematic product film that translates an intangible fragrance into a visual experience, giving the audience a clearer sense of the perfume's fresh and woody character through imagery.