Crescent - Modernizing an Insurance Broker's Digital Presence
Mohanad Emam
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Posted Feb 11, 2026
Developed a fast, bilingual (EN/AR) website for an insurance broker. Built with Next.js, featuring smooth GSAP animations and full RTL support for Arabic users.
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Crescent Egypt manages corporate insurance for major firms, but their old landing page lacked the "institutional trust" required in the finance sector. They also faced the technical challenge of supporting a full Arabic (RTL) experience.
The Solution
I delivered a high-end corporate identity and a modern, bilingual frontend.
Bilingual Architecture: Implemented Next-Intl for seamless switching between English and Arabic, ensuring the layout mirrored correctly (RTL) without breaking the UI.
Premium Branding: Rebuilt their visual identity from scratch, using a "Trust-First" color palette and modern typography to appeal to corporate board members.
Interactive Polish: Used GSAP for subtle, professional animations that give the site a "premium" feel that competitors in the Egyptian market lacked.
The Impact
Brand Elevation: Successfully repositioned a traditional broker as a modern, tech-forward industry leader.
Full Optimization: Delivered a site that is not only beautiful but fully SEO-optimized and accessible.