Content Marketing Strategy for Event Promotion
Ronke Owoeye
Developed content strategy to increase awareness of two key events for the Institute of Event Management.
Event 1:
Event 2:
Advised the use of LinkedIn Events to increase participation. Achieved global involvement of attendees in Egypt, Bulgaria, Jamaica, Spain, and Algeria.
Ran paid LinkedIn ad campaigns to help increase awareness, resulting in 8,737 impressions and a Click Through Rate of 0.69% within one week.
I set up a new Facebook page and ran a paid ad campaign using free ad credit from 28 September to 1 October, which resulted in 156 followers and a reach of 6,677.
Created an organic follower strategy on Twitter that added 24 new followers, increased the number of impressions by 413.0%, the number of Profile visits by 218.4% and the number of account mentions by 40.0%
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Posted Jun 21, 2024
Ran two successful organic and paid social media advertising campaigns that increased awareness and membership for the Institute of Event Management.
