Social Media Advertising

Developed content strategy to increase awareness and membership for Institute of Event Management.

Advised the use of LinkedIn Events to increase participation in two key industry events. Achieved global participation from attendees in Egypt, Bulgaria, Jamaica, Spain, and Algeria.

Ran paid LinkedIn ad campaigns to help increase awareness which resulted in a total of 8,737 impressions and a Click Through Rate of 0.69% within one week.

Set up a new Facebook page and ran a paid ad campaign using free ad credit from 28 September to 1 October which resulted in a total of 156 followers and a reach of 6,677.

Created an organic follower strategy on Twitter that added 24 new followers, increased the number of impressions by 413.0%, the number of Profile visits by 218.4% and the number of account mentions by 40.0%