Challenge: To create a compelling video that promotes the benefits of Infineum's STEM work experience week programme and attracts potential applicants by highlighting key features of the programme.

Approach: The video features testimonials from a specific cohort of work experience students, showcasing how much work goes into planning and preparing for each cohort, the diverse range of projects and colleagues they are exposed to during the week, and the positive impact the programme has had on their future career plans and interests. It also includes insights from a few Infineum employees who are involved with the programme, emphasising the company's commitment to nurturing young talent. The video effectively captures the supportive and collaborative environment at Infineum, making it an attractive destination for students seeking valuable work experience.

Provides a genuine and engaging portrayal of the Infineum work experience programme.

Showcases the diverse opportunities and skill development available to students interested in STEM.

Within the first week, the film attracted at least one application for the programme.

Achieved 268 views and 12.9 watch hours on YouTube in the last three months, demonstrating high interest and viewer engagement.

Key Takeaway: By focusing on authentic student experiences and showcasing the company's commitment to talent development, the video successfully promotes the value of the Infineum work experience program, as evidenced by viewer engagement on YouTube.