TUMIK - Visual Identity
Hatypo Studio
TUMIK — Branding a Modern Suitcase for the Modern Explorer
In an era where mobility defines lifestyle, we set out to create a brand that speaks to the modern traveler — someone who values not only functionality, but also form, identity, and purpose. TUMIK is a suitcase brand designed for those in constant motion: digital nomads, urban commuters, weekend adventurers, and professionals who demand a balance between utility and aesthetics.
The branding journey began with a core question: How can we visually and emotionally represent movement, durability, and modernity without losing the simplicity that great design requires? From this foundation, we crafted a brand universe that is as versatile as it is refined. TUMIK is intentionally minimalist yet distinctive, with a strong visual identity that feels premium but accessible, confident yet understated. We developed a custom logotype that feels both engineered and elegant — reflecting the precision and reliability of the product. The color palette is grounded in soft neutrals and industrial tones, evoking a sense of calm, strength, and timelessness. Paired with a clean, geometric type system and spacious layouts, the brand conveys clarity, trust, and travel-readiness across all touchpoints.
The digital expression of TUMIK culminated in the design of a bold, immersive eCommerce landing page. We focused on creating an intuitive experience that highlights the product’s features, material quality, and design innovation. The layout is structured but fluid, with purposeful use of white space, product imagery, and dynamic scroll behavior to guide visitors through the story of the suitcase.
Every element — from brand mark to micro-interaction — is meant to reflect the idea of movement: not just physically, but emotionally. Because TUMIK isn’t just a piece of luggage. It’s a companion in motion. A tool for the modern explorer. A symbol of design that keeps up with the pace of life.
TUMIK, 2025 - Hatypo Studio
Amazing Suitcase, Designed by HURIN OLEH
©2025 - TUMIK, Collective Project
©Hatypo Studio - ©Habito Studio.
All rights reserved 2025
Creative Director : Faza Dzikrulloh
Art Director : Adhitya Putra
Branding Designer : Raull Khaq
UI Designer : Erlina Rizky
UI Designer : Ilham Tristadika
Developer : Taufik Hidayat
Visit Our Website hatypo.studio
Discuss Your Project hello@hatypo.studio / workhabito@gmail.com
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Posted Jun 1, 2026
TUMIK is more than just a suitcase — it's a statement of movement, functionality, and modern living. Designed for a new generation of travelers, TUMIK blends sleek aesthetics with smart design to create an identity that travels just as well as its product. We developed a full brand identity for TUMIK, reflecting its core values: durability, simplicity, and sophistication. From the logotype to color palette, typography, and eCommerce interface, every element was thoughtfully crafted to enhance the user’s experience and align with the brand’s contemporary spirit.
