Social Media Campaign for a Local Café
Deliverables:
Content Calendar:
A detailed calendar with 10 posts and 7 stories across Instagram and Facebook.
Include post types: carousel posts, reels, and story polls.
Graphics & Captions:
Use Canva to design aesthetic posts featuring the café’s drinks and dishes.
Sample captions:
"Wake up and smell the espresso ☕ – handcrafted just for you! #CaféLatteBliss"
"Which is your Sunday vibe: Croissant or Cinnamon Roll? Vote now in our stories!"
Campaign Goals:
Increase Instagram followers by 200.
Generate 50+ story interactions per day.
Encourage 20 user-generated posts with the hashtag #BlissfulBrew.
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Posted Dec 3, 2024
Designed a 2-week social media campaign for a fictional café, focusing on driving engagement and increasing followers.
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