Social Media Campaign for a Local Café
Ayman Fayyaz
Content Writer
Social Media Manager
Social Media Strategist
Grammarly
Instagram
Notion
Deliverables:
Content Calendar:
A detailed calendar with 10 posts and 7 stories across Instagram and Facebook.
Include post types: carousel posts, reels, and story polls.
Graphics & Captions:
Use Canva to design aesthetic posts featuring the café’s drinks and dishes.
Sample captions:
"Wake up and smell the espresso ☕ – handcrafted just for you! #CaféLatteBliss"
"Which is your Sunday vibe: Croissant or Cinnamon Roll? Vote now in our stories!"
Campaign Goals:
Increase Instagram followers by 200.
Generate 50+ story interactions per day.
Encourage 20 user-generated posts with the hashtag #BlissfulBrew.
