Pairu (concept): Framer page for a Telugu WhatsApp crop advisor
Krishna Bhupathi
Concept, self-initiated. Pairu is not a real product and this was not client work.
The brief I set myself
Farmers around Hyderabad send WhatsApp voice notes every day, but the agriculture officer is often weeks away. Pairu answers crop questions on WhatsApp, in spoken Telugu. The page has two readers: the farmer it serves and the cooperative that pays for it. It has to convince the second while staying honest to the first.
What I did
Copy in English and Telugu, with the Telugu headline leading the page.
An identity taken from the region: indigo dye, chilli, turmeric and leaf.
A chat demo in the hero that plays a photo of a leaf, a voice note and the spoken reply, the way a farmer would actually use it.
A separate path for cooperatives: who pays, how the pilot works and what they get.
Responsive from desktop down to 390px, since most readers would be on a phone.
Why it's built this way
The product lives inside WhatsApp, so the page shows a WhatsApp conversation instead of describing features. A buyer understands it in one look, and so does the farmer.
Built in Framer with React code components. Case study: https://bhupathi-studio.framer.website/work/pairu
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Posted Oct 10, 2026
Concept Framer landing page in English and Telugu for a WhatsApp crop advisor, with a chat demo that plays a leaf photo, a voice note and the spoken reply.
