From B2B SaaS to Fortune 500 eCommerce companies, I have implemented customized reporting utilizing Google Data Studio, Power BI and Tableau.

These reporting views provide multiple teams an easy way to look at data without having to manually pull reports.

For those who run paid media, utilizing tools like Supermetrics, Funnel.io, and Fivetrancan pull in media spend metrics for ROI calculations.

Salesforce metrics like MQL and SQL were also combined with media metrics for cost per MQL/SQL.

Customized funnels for eCommerce clients helped users visualize the eCommerce funnel outside of GA4.

Overall, each dashboard is tailored to each of my client's unique needs.

After a discovery call, a scope of work or project details can be provided. This can outline the unique dashboard view (i.e how many pages, which types of reports are needed) for a better estimate.

From there, if additional third-party tools are needed, cost can be associated with the full dashboard build.

After the initial dashboard set-up is a walkthrough. From there, any feedback can be provided for edits.

If any third-party tools are needed, internal training is provided for dashboard maintenance.