While at Z1, I helped shape the brand and website of Frontier Risk, the first tech-enabled insurance broker fully focused on the cannabis industry. The goal was to build a digital identity that communicated expertise, speed, and trust in a highly regulated sector.

Frontier Risk offers specialized insurance solutions for the cannabis industry — from cultivation and extraction to consumer products and events. Backed by ex-operators and insurance experts, the company combines deep sector knowledge with a digital platform that simplifies quoting, claims, and policy management.

The outcome was a cohesive brand and digital presence that reinforced Frontier Risk’s authority while making its services approachable and easy to navigate.

Built a trustworthy and modern brand identity tailored to a regulated market.

Strengthened communication of key values: speed, fair pricing, and digital efficiency.

Helped position Frontier Risk as a specialized leader in cannabis insurance.