The founder, Aarya Patel came to me to design a visual brand identity for his dream company- Cypher Capital. They had a vision to make people understand the concept and functionality of the crypto world to the Indian audience. The goal was clear, to give bite-sized information in a way that even a layman can understand. And this calls for a modern, clean yet a fun design system that not only informs and educates but also engages potential learners.