Catrine & Co. | Jewelry Brand | Brand Design

Brand Designer

Graphic Designer

Visual Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Google Drive

Catrine & Co. is all about elevated, everyday jewelry made from the purest materials. This New-York based company has a goal to create simple statement pieces that can complement any outfit and have a timeless style. (Catrine is Greek for pure – pronounced "ka-treen")

Their Target Audience is mostly women, ages 20-50. When buying clothing or accessories, they focus on quality over quantity. They view jewelry as an investment and they want pieces that are versatile and made well.

The goal here was to evoke a feeling of 'sitting in a cute Paris Cafe with your dainty jewellery on which is complimenting your cute white top with puffy sleeves, having a cup of coffee on a sunny day (and ofc listening to light jazz in the background)' Yeah. That's the vibe here!🥰

Creative Role & Support:

Creative Direction

Brand Identity Design

Stationery Design

Social Media Styling

Stationery Design

Social Media Styling - Aesthetics

So a little Story time....

This was my very first passion project which was lead by Abbey from Wayfarer and Ariel from Blogstop. This was the project which literally changed my design style, how I see design and I got to know the importance and beauty of Typography💖

The process here was simple, I wanted to create a timeless design which felt Classy, Luxurious, Minimal and High end. I decided to go with typographic logo as the company was new and I wanted the name to imprint in their ideal customer's mind.

So, I chose a Classic Serif Font with high contrast to depict Quality Luxury, went with Warm Color Palette to bring that cozy feeling and went minimal with the graphics to ensure to have that luxury but still pure feeling at every touch point. This project is very near and dear to me as it was a turning point to my design style✨