Catrine & Co. is about elevated, everyday jewelry made from the purest materials. This New York-based company's goal is to create simple statement pieces that can complement any outfit and have a timeless style. (Catrine is Greek for pure – pronounced "ka-treen")

Their Target Audience is mostly women, ages 20-50. When buying clothing or accessories, they focus on quality over quantity. They view jewelry as an investment and they want pieces that are versatile and made well.

Creative Direction

Brand Identity Design

Stationery Design

Social Media Styling

This was my very first passion project which was led by Abbey from Wayfarer and Ariel from Blogstop. This was the project that literally changed my design style, and how I see design and I got to know the importance and beauty of Typography💖

The process here was simple, I wanted to create a timeless design that felt Classy, Luxurious, Minimal, and High-end. I decided to go with the typographic logo as the company was new and I wanted the name to imprint in their ideal customer's mind.

So, I chose a Classic Serif Font with high contrast to depict Quality Luxury, went with a warm color palette to bring that cozy feeling, and went minimal with the graphics to ensure to have that luxury but still pure feeling at every touch point. This project is very near and dear to me as it was a turning point in my design style✨