BELA07 — Two filmmaking courses, two visual directions
Marcela Silva
BELA07 was launching two filmmaking courses in the same season. T.C.C, with Serginho and Theo, teaches video production using a phone. The Basic Filmmaker Course is a three-day intensive on shooting and editing, with a guest appearance by Luísa Dalé.
I did the art direction, layout and production of the launch posts and carousels for both courses. Each one needed its own look without losing the brand behind it.
A different texture for each course
For T.C.C, I used cut paper, torn edges and tape. For the Basic Filmmaker Course, I worked with blue newsprint halftone.
One signature across both
The BELA. signature and its blue dot run through both sets of materials, so the brand stays recognizable whichever course you see first.
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Posted Nov 6, 2026
Art direction and launch materials for two filmmaking courses, each with its own visual language and the BELA07 signature across both.
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