In close collaboration with the founder and CEO of the crypto educational platform, currently implementing the new brand guide across all touch points including the website, marketing collateral, and social media platforms.
Tools
Figma
Final Designs
Instagram concept
KYTE
Project & Role
Collaborated closely with the co-founder in coming up with engaging marketing ideas. Wrote copy and created designs for social media, email marketing, and for print based on existing brand guidelines.
Tools
Figma
Final Designs
Concept of flyers to be printed and posted on community boards of luxury apartments around San Francisco.
Front and back of flyers printed and distributed offline.
Concept for Instagram
DANG FOODS
Project & Role
Created three stop motion videos for Dang Food's three main product lines: Keto Bars, Sticky Rice Chips, and Coconut Chips. The project was part of a large-scale rebranding effort for the Asian American snack brand.
Videos were featured on the brands' official Instagram (40k+ followers) and Amazon (10k+ reviews), contributing to SEO optimization, website traffic, and growth in sales
Tools
Figma & Adobe Premiere Pro
Final Designs
Samples of Instagram posts are below. See Amazon video here.
Wonsulting is a career consulting company founded by LinkedIn superstars Jonathan Javier & Jerry Lee with the mission to turn "Underdogs into Winners." Through its comprehensive mentorship program, Wonsulting is empowering numerous mentees from non-target schools to land dream jobs at Google, Slack, McKinsey, and more. While at Wonsulting:
increased traffic to Wonsulting's LinkedIn page by 660,000 page views
attracted 14,000+ more followers on LinkedIn and 1,200+ followers on Instagram
led design & marketing efforts including branding, creating graphics for social media, strategy, community building, and managing social channels (LinkedIn, Instagram, Facebook)