LatieshasLive is more than a personal brand; it's a dynamic ecosystem representing the entrepreneurial spirit of Latiesha Jones. The project began with the creation of a comprehensive brand identity for her management agency, which then evolved into the development of sub-brands for various ventures, including a podcast, merchandise design, and custom printing services.

The foundation was laid with a distinctive brand identity that captured the essence of Latiesha's management agency. This identity seamlessly translated into sub-brands, each reflecting a unique facet of her entrepreneurial endeavours. From podcast themes to merchandise designs, every sub-brand was intricately crafted to maintain visual coherence while allowing individual ventures to shine.

Going beyond traditional design roles, I took on the production of LatieshasLive podcast, handling everything from editing to distribution. A website was created to serve as a central hub for Latiesha's diverse ventures, complete with engaging content and a monthly subscriber-only newsletter as well as branded and accessible assets for social media for a robust and unified digital presence.

This holistic approach not only strengthened Latiesha's personal brand but also ensured a consistent and impactful representation across all her ventures.