Ra Beauty Brand Identity and Visual Design

Ra Beauty is a clean beauty brand built around a single hero product the Hibiscus Petal Growth Oil formulated with thirteen clinically-backed botanicals and designed to work across both skin and hair. The challenge was to translate that scientific rigor into a visual world that felt as considered as the formula itself: intelligent, editorial, and quietly luxurious. Beginning with the logo and the foundational brand identity, codified into a complete brand manual and a flexible visual system of color, type, and grid. From there, the work extended into AI-generated imagery and video that brought the botanical story to life at scale, a digital UI that carried the brand into product, and packaging that closed the loop between concept and shelf. What follows is the process, end to end. This is how a brand voice grounded in ingredient truth became a cohesive design language across every touchpoint.