I had the opportunity to spearhead the complete branding process for Chucky's BBQ, a new Texas BBQ food truck based in West Texas. I led the development of their logo, social media presence, and established the branding for their food trailer and product labels. Understanding the significance of a strong brand identity in the competitive food industry, I worked closely with the client to create a distinctive visual identity that captured the essence of their delicious BBQ offerings. From conceptualization to execution, I guided the branding journey, ensuring consistency and resonance across all touchpoints.‍