Marketing Agency Website — Animation Case Study

Overview I created a suite of animations for a marketing agency’s website, using Lottie to deliver smooth, web-friendly motion that brings their digital presence to life.

Make the website feel more dynamic and professional through motion.

Enhance key touchpoints (like service icons, hero elements, call-to-action) with subtle, branded animation.

Keep everything performant — animations needed to feel polished without slowing the page down.

Approach First, I mapped out which elements on the site would benefit most from motion: icons, section intros, and interactive elements. Then, I animated vector assets in After Effects, using smart easing, loops, and layered transitions to give each piece a natural feel. I optimized my exports with Bodymovin, keeping file sizes low and ensuring that the animations integrated seamlessly as Lottie JSON.