
Posted May 7, 2026
Specialist Referral Landing Page | WordPress • Built a B2B referral-focused landing page targeting dentists rather than patients, with a distinct dual-audience messaging strategy • Designed referral form capturing parent name, mobile, email, child name, and specific challenges • Created treatment pathway comparison section (Sleep Dentistry GA vs Happy Gas) with clear benefit lists • Highlighted specialist credentials (BDS, MFDS RCS Edinburgh, MSc Paediatric Dentistry, MANZSPD) to build referral confidence