Xpectrum — brand & website design

Agustin Dell Aquila

Framer Designer

Framer Developer

Low-Code/No-Code Developer

Framer

Building Bridges to Inclusion with Xpectrum 🌟

Project Overview

View Online 🔗

Agustín is a great, dedicated, decisive, expeditious and discerning professional. Our experience working with him was more than satisfactory, highly recommended!

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Concept, branding & design by - Aquila Design

Client Info ℹ️

Xpectrum is a pioneering online learning platform committed to fostering organizational transformation through accessible, inclusive educational programs that promote diversity and equity.

Challenges 🧗‍♂️

Xpectrum needed a cohesive brand identity and an engaging online presence to showcase their commitment to diversity, equity, and inclusion. The primary challenges included:

• A fragmented visual identity that didn’t resonate with their mission.

• A lack of clear brand guidelines, leading to inconsistent communication.

• A website that failed to effectively engage users or reflect their values.

What we did 🎯

Branding: We crafted a professional and inclusive visual identity that embodies Xpectrum’s values. From a bold, memorable logo to an accessible color palette and typography, every detail was designed to resonate with their mission.

Comprehensive Brandbook: A detailed brandbook was developed, outlining clear visual and verbal guidelines to ensure consistent and impactful messaging across platforms.

Website Design: We created a visually stunning and accessible website design (without development) to enhance user engagement and amplify Xpectrum’s transformative educational programs. The design ensures usability for diverse audiences, prioritizing inclusivity at every step.