Apple: Switchers (Saudi Arabia &
Ziad Shehade
Apple: Switchers (Saudi Arabia & UAE). Real people who switched to iPhone, telling their own stories through Memoji. Around 20 short edits across two markets, built from candidate interviews. My role: creative director & copy. I led the team from interviews to finished films and shaped the edits with the animators and music team. Made with the agency team.
Like this project
Posted Sep 24, 2026
Apple: Switchers (Saudi Arabia & UAE). Real people who switched to iPhone, telling their own stories through Memoji. Around 20 short edits across two markets...
Likes
0
Views
0
