Apple: Switchers (Saudi Arabia & UAE). Real people who switched to iPhone, telling their own stories through Memoji. Around 20 short edits across two markets, built from candidate interviews. My role: creative director & copy. I led the team from interviews to finished films and shaped the edits with the animators and music team. Made with the agency team.
0 likes · 0 views · Sep 24, 2026
Apple: Switchers (Saudi Arabia & UAE). Real people who switched to iPhone, telling their own stories through Memoji. Around 20 short edits across two markets...
