Tanooki Roles – Brand Identity

A client approached me with a homemade cinnamon rolls and coffee brand that lacked a clear visual identity. The challenge was to take a small, home-based business and give it a cohesive, memorable brand that could stand on its own.

Tanooki Roles is a brand rooted in warmth, craft, and flavor. The name draws from a playful, character-driven world, and the visual identity follows that spirit: approachable, bold, and full of personality. The goal was to create something that felt artisanal yet polished, capturing the cozy essence of freshly baked cinnamon rolls and good coffee.

Logo & Visual Identity – A distinctive mark that balances playfulness with a handcrafted feel.

Character Design & Illustrations – Original characters and illustrations that bring the brand to life and create an emotional connection with the audience.

Packaging Design – Packaging that translates the brand personality into a tangible, shelf-ready experience.

Complete Brand System – Color palette, typography, and visual guidelines to keep everything consistent.

A complete brand identity that transformed a home-based business into a recognizable, professional brand with personality and warmth.