PancakeSwap Brand & Character Design

As the lead creative behind PancakeSwap's visual identity, I was responsible for developing the brand's iconic mascot and character system from the ground up. Over the course of five years, I designed and produced the 3D characters, marketing assets, and UI/UX elements that defined the brand's presence across its platform, campaigns, and global events.

My work spanned character design and 3D modeling for the main mascot and supporting cast, production of marketing materials for digital campaigns and social media, creation of 3D assets used throughout the platform's UI and UX, and development of visual materials for worldwide events representing the brand.

The visual language I built became central to how PancakeSwap communicated with its global community, giving the brand a distinctive, playful, and recognizable identity in the Web3 space.