Responsive Website for International Tutoring Service
Becky Su
Goal
Design and develop a responsive website for a K12 and university tutoring service.
Background Information
Client's goal: have a professional website up to attract and impress investors
Target market: wealthy parents looking to help their children improve their academics and get into prestigious universities around the world
Timeline: ASAP (around 2 weeks for design and development on Wordpress)
Requirements
SEO is the highest priority
Professional, sleek design
Responsive for web and mobile
Able to be translated to many different languages without affecting the layout
Can be easily maintained after handover
Homepage and a course page for A-Level Tutoring.
Note: Images were taken months after handover, so some elements have been altered from the original design (primarily padding).
The desktop and mobile category pages for the Test Courses page.
Note: Some elements have been altered between the time of handover and screenshots.
Design Considerations
Branding
Fonts: Unna (headings), Roboto (body text)
Colors: orange, black, white, gray, navy
Look & Feel: like a clean academic essay/report draft with guiding highlights
Content
Menu
Site map / hierarchy
Page layout: each page was divided into sections with large headings to make it easy to skim
Redundancy: pages had purposeful redundancy to emphasize the call to action, increase word length for SEO, and make it easier for parents to get all the information they need in only one page.
Tutoring Mega Menu
Service Mega Menu
Results
The website was completed after approximately 2 weeks. The client was very happy, and soon after the client was able to use the website to secure funding from investors.
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Posted Oct 9, 2023
Designed and developed a responsive website for an international online tutoring service for parents looking to help their kids get into prestigious schools.
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