Bikini Saturdays 10% Off Email Campaign

Overview This project focused on designing a promotional email for Bikini Saturdays — a beachwear brand known for its bold, feminine, and vibrant style. The goal was to announce a limited-time 10% off everything offer with an eye-catching design that reflected the brand’s energetic summer vibe while maintaining a clean, shoppable layout.

Objective To create a conversion-driven promotional email that excites customers about the sale, reinforces the brand’s playful aesthetic, and encourages immediate purchases through strong visual appeal and clear messaging.

Designed the layout and visual flow for the promotional email.

Crafted concise, persuasive copy highlighting the discount and call to action.

Ensured design alignment with Bikini Saturdays’ brand identity bright, confident, and stylish.

Optimized for both desktop and mobile to ensure seamless user experience.

Figma: for layout design and prototyping.

Adobe Photoshop: for image retouching and color adjustments.

Adobe Illustrator: for typography, iconography, and branded graphic elements.

Increased customer engagement through a vibrant, on-brand visual presentation.

Improved click-through rate with strategic placement of CTAs and promotional messaging.

Strengthened brand recall by maintaining consistent tone and visual identity across the campaign.

Helped drive sales conversion by creating a sense of urgency and exclusivity with the discount offer.