Not now

Matteo Cogoni

Art Director
Graphic Designer
Photo Editor
Adobe Photoshop

Project

Representation of the hand of a woman who, with her nails, taken by emotion and desire, scratches the back of the man with whom she is having an intimate moment.

Not now (2022)

My representation of "Not now".
My representation of "Not now".

Process

For the realization of this project I developed an idea by writing on paper the various steps to follow to complete the project:
I found two models to which to propose the project.
Sequence of shots taken during the photo shoot.
Sequence of shots taken during the photo shoot.
I described my idea in detail in order to convey it in the best way to the people with whom I would then have to work to make it happen.
I prepared what I nedeed;
Only the boy's back and the girl's hand (with red nail polish).
I have organized the meeting by going with the models to the photo studio.
I took care of the visual aspect of the subjects in order to make it conform to the idea elaborated at the start.
I have organized the photographic set using a backdrop, manage the lights and position the subjects in the correct pose.
I used my camera to take the necessary photo shots.
I went through all the shots and extrapolated the best one to use for the project.
I dedicated myself to post-production using Adobe Photoshop.

Results

The final result perfectly reflects the idea that I had mentally developed at the start.
I wanted the scratch mark left on the back to be clearly visible, I wanted it to give that sensation of violence resulting from the explosion of emotions of both protagonists of the artwork.

Being able to recreate the exact image initially elaborated in my head is a unique satisfaction.

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