MarTech Consulting
Kailyn Barrera
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Posted Oct 2, 2024
Enhanced CRM strategies and personalized email campaigns, improving customer segmentation, engagement, and campaign ROI.
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CRM Strategy Enhancement
Collaborated with the lifecycle marketing team to implement and optimize CRM strategies, enhancing customer segmentation and targeting
Developed data-driven personas to improve personalization across all marketing touchpoints
Email Campaign Personalization
Utilized tools like Braze to create personalized email campaigns, significantly improving open rates and click-through rates
Developed and implemented Liquid code to personalize emails, resulting in increased email open rates for every campaign
Marketing Team Empowerment
Created a library of reusable Liquid code snippets, enabling the marketing team to independently personalize future campaigns
Conducted workshops to train marketing team members on data-driven decision making and personalization techniques
Paid Campaign Optimization
Analyzed campaign performance data to optimize paid campaigns, resulting in improved ROI and lower customer acquisition costs
Implemented multi-touch attribution models to better understand the customer journey and allocate the marketing budget effectively
Customer Journey Optimization
Streamlined both acquisition and onboarding flows, leading to enhanced user experiences and increased retention rates
Developed comprehensive dashboards to track and analyze key performance metrics across the entire customer lifecycle