Data-Driven App Launch and Strategy Optimization
Kailyn Barrera
Spearheading the launch and continuous improvement of a mobile app, focusing on user acquisition, engagement, and conversion from free to premium tiers.
Key Achievements
User Growth and Conversion Strategy
Developed data-driven strategies that contributed to acquiring over 2,500 5-star reviews within 3 weeks of app launch
Analyzed user behavior to optimize the freemium model, improving conversion rates from free to premium tiers
Impactful Recommendations and Forecasting
Created and communicated recommendations to improve the product offering, based on comprehensive data analysis
Forecasted the impact of new features and pricing strategies on user acquisition and retention
Scalable Data Pipelines and Dashboards
Built scalable data pipelines to track business performance across key metrics
Developed comprehensive dashboards for real-time monitoring of user growth, engagement, and conversion rates
Comprehensive Testing and Optimization
Designed and implemented A/B tests to optimize user onboarding, feature adoption, and premium conversions
Ensured thorough tracking of relevant metrics throughout the user journey, facilitating continuous learning and improvement
Cross-Functional Collaboration
Worked closely with product, marketing, and engineering teams to identify growth opportunities and optimize user experiences
Presented data-driven insights to senior stakeholders, influencing strategic decisions on product development and marketing initiatives
Technical Expertise
Utilized Python, R, and SQL for data analysis and insight generation
Implemented advanced analytics techniques to segment users, predict churn, and identify upsell opportunities
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Posted Oct 2, 2024
Developed data-driven strategies for user growth, optimizing onboarding and conversion, leading to 2,500+ reviews post-launch. Increased CVR by 20%
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MarTech Consulting
Membership Conversion Rate Optimization
