YoBe is a food / snack / smoothie brand that offers plant-based high protein smoothies / snacks.

Products: 100% plant-based smoothies / snack packs. Flavors include Chocolate, Matcha, Ube, Strawberry, Mango, Vanilla Blue Spirulina, etc. Nutrition profile: ~20g protein per pouch; low sugar (≈ 5g total); features prebiotic fiber (~6–7g depending on flavor) and Non-GMO, organic / natural ingredients. Bundles & Packs: They provide “Build-a-Pack” option; best-seller and bundle packs with flavor combinations at discounts.

Plant-based and dietary inclusive: Vegan, dairy-free, gluten-free options. Designed to be friendly to various dietary needs. Clean / organic ingredients: Using organic coconut milk, almond protein, natural flavors, etc. Minimal processed sugar; natural sweeteners like monk fruit. Taste + function: Aims to combine flavor (dessert / snack-like taste) with nutrition (high protein + fiber). E.g. chocolate flavor with energy. Convenience: Portable packs; snacks that stay fresh for up to 12 hours outside refrigeration; intended for “anytime, anywhere” usage.

Founded by Hawkins Golden after a personal journey: wanting clean, high-protein, dairy-free foods because of dairy intolerance and dissatisfaction with existing plant-based yogurts / snacks. Mission-driven: to “bring protein goodness to everyone whether you are vegan or a carnivore”. Emphasis on clean ingredients and inclusivity.

Achieved strong customer trust, with “rated 5 stars by 12,000+ health enthusiasts”. Built a product line with multiple flavor varieties and bundle options, giving consumers choice. Created a snack that satisfies multiple needs: plant-based, protein-rich, low sugar, portable. This differentiates from typical sugary snacks or low-protein plant snacks. Good e-commerce infrastructure: free shipping over $75 in CA / nationally; multiple payment methods; online store, bundle builder etc.