Wordpress Theme & Custom Development

The following project was released in 2024 and included many adjustments to standard WordPress & WooCommerce.

The project was a complete overhaul of standard WordPress and WooCommerce features, enhancing site performance, user experience, and custom integrations to meet complex business requirements.

In 2024, we launched a fully custom WordPress and WooCommerce site designed to streamline online shopping while incorporating unique functionalities tailored to our client’s brand and customer experience. The project was a complete overhaul of standard WordPress and WooCommerce features, enhancing site performance, user experience, and custom integrations to meet complex business requirements.

The primary objectives of the project were to:

Create a robust and scalable eCommerce platform optimized for high traffic and a seamless user experience.

Introduce unique, brand-specific functionality and product customization options beyond standard WooCommerce offerings.

Optimize backend processes for ease of content and inventory management.

Enhance SEO readiness and performance metrics to increase organic visibility and drive conversions.

Implement secure and reliable payment gateways with custom checkout experiences to improve conversion rates.

1. Custom WooCommerce Product Templates

Solution: Developed custom WooCommerce product templates that dynamically display product information, including unique images, descriptions, and customizable options for various product variations. Integrated additional ACF (Advanced Custom Fields) to handle custom data inputs.

2. Advanced Product Variation Handling

Solution: Built a custom variation block that displays individual prices per box by calculating the total price against volume or quantity fields.

3. Custom Checkout Process and Integrations

Solution: Created a streamlined checkout process with customized payment gateway options, reducing unnecessary fields and steps. Integrated with third-party systems like Zoho and Google Analytics for order tracking and customer journey insights.

4. Automated Order Tracking and Notifications

Solution: Integrated automated email notifications and SMS updates through third-party APIs for real-time order tracking, enhancing post-purchase engagement.

5. Enhanced Product Filtering and Search

Solution: Implemented custom AJAX-powered search filters that enabled users to refine products by multiple attributes (size, color, brand, etc.) without reloading the page.

6. SEO and Performance Optimization

Solution: Implemented advanced on-page SEO optimizations, including schema markup for products, metadata customization, and dynamic URL handling for SEO-friendly structures. Utilized caching and image compression for faster load times.

7. Custom Data Layer for Google Tag Manager and Analytics

Solution: Integrated a custom data layer that tracked unique events, including user interaction with product variations, cart additions, and checkout steps. Implemented custom dimensions for enhanced tracking, specifically around product types and purchase behavior.

8. Security Enhancements and Compliance

Solution: Implemented advanced security protocols, including two-factor authentication for admins, SSL enforcement, and regular security scans. Configured WooCommerce settings to ensure compliance with GDPR.

9. Flexible Content Management with ACF and Elementor

Solution: Developed modular layouts using Advanced Custom Fields (ACF) and Elementor, enabling the client to update content, products, and layouts independently.

Performance: Page load speeds improved by 30%, and SEO optimizations led to a 40% increase in organic traffic within the first three months post-launch.

User Experience: Enhanced product variation handling and customized checkout flow resulted in a 20% increase in conversions.

Management Efficiency: The client’s team benefited from a flexible, intuitive backend that reduced content management time by 50%.

Customer Satisfaction: Real-time order tracking and personalized notifications improved customer satisfaction, with post-purchase surveys indicating higher satisfaction rates.

Backend: PHP, MySQL

Frontend: HTML5, CSS3, JavaScript (jQuery), AJAX

Frameworks & Libraries: WordPress, WooCommerce, ACF, Elementor

Analytics: Google Analytics, Google Tag Manager

Integrations: Various email APIs for notifications