As a young agency in a segment that demands relationships and trust, our challenge was to create a visual language that would support the construction of a reliable reputation through the brand. In addition, the Bellman Real Estate brand should also be sustainable over time and support the expansion of the business, such as the possibility of having a team working around the brand, or the possibility of expanding to other areas, like real estate investments.

We created a strong and recognizable visual language well-defined way of working with typography, and a versatile visual signature with a memorable symbol and an expressive logo, which can be used separately or together. As a result of this visual universe, the brand builds a reliable reputation, allowing differentiation from other realtors and building recognition among the desired audience.